Provides links to booksellers and other libraries. Not convenient to go to a USC library? Contact us. Business Ethics and Corporate Social Responsibility: Books and eBooks Includes resources in the area of ethical or socially responsible investing.
Selected Books Find these books in our hard copy collections some are also available as ebooks. Doheny Library HF D Also available in Business Reference HF E53 Available in hard copy Doheny HF B64 E The Speed of Trust: the one thing that changes everything by Stephen M. C Therefore, concept of corporate social responsibility has been a fundamental business concern because of the growing unethical tendencies and practices of business organizations.
Repeated incidents of misleading or dishonest advertising messages and campaigns have called organizational integrity into question and cast a shadow of doubt over marketing roles in the business environment. With globalization driving contemporary economic development, the importance of establishing a business culture that encourages dissemination of ethical messaging and socially responsible business practices should be a required commitment. As a core aspect of business operation and activity that is most visible to consumers, marketing activities and processes should be driven by high ethical values in a free-enterprise system in many developed economies.
These organizations constantly search for unmet needs, encourage the development of products that address critical human needs, manage advertising messages to inform consumers about new products and services, and arrange for accessibility and availability of goods. It stands to reason that credible organizations can do what is right in a competitive environment, make a profit, and expand and sustain their market growth. Misleading or misinforming customers via unethical communication does not only tarnish corporate image, but it also creates consumer suspicion and diminishes consumer loyalty in the long run.
Book on corporate corruption uses new approach to teaching ethics
Doing what is right through ethical communication is a strategic direction for not-for-profit and for-profit organizations. A commitment to honest business practices and devotion to adequately informing consumers about the quality of products and services without embellishment or exaggeration of critical elements of brand quality has the advantages of being able to retain current customers as well as attract new ones. Effective communication and ethical business practice indicate that marketing communicators are clearly mindful of the need to provide honest and truthful information about products, make consumers fully aware of available choices, and enable them to make their choices based on needs, tastes, and priorities.
There should be a need to establish business code of ethics upon which communication with customers is based. Most importantly, being able to depend on organizations delivering on their promises and feeling that businesses and sales associates will provide honest feedback is central to developing a trusting relationship with global organizations.
Gaining and sustaining competitive advantage in the globalized economy, organizations of all sizes should deliver satisfaction to customers, and show ethical commitment in their marketing communication. As Abela and Murphy noted, there is a positive correlation between organizational growth and ethical responsibility because consumers tend to patronize organizations with a profound sense of ethical standards. Consumers are increasingly interested in receiving satisfaction from sales transactions and will continue to support businesses that are grounded in strong ethics.
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Consumers and other stakeholders have increased their attention to advertising ethics, product information, and positioning strategies used by organizations to compete because of controversies and inconsistencies associated with promotional messages. This measure would ensure that consumers are well informed about product and service content and functions. Usage procedures, standards, and warnings of credible and responsible organizations should be disseminated through many channels to their target audience.
It is therefore necessary that marketing communications to stakeholders should be framed clearly and precisely enough to guide their behaviors and foster appropriate purchase decisions. In ten countries listed in Table 2, citizens were strongly concerned in seeing organizations establish high ethical standards in their relationships with people and society in general. Altham International Business Ethics, By providing needed information, consumers are better able to make intelligent purchase decisions.
The author cautions against the shortsightedness of organizations, specifically food sellers, to suppress or minimize information about calories, percentages of ingredients, and side effects. Studies indicate that organizations that provide honest information to their consumers reap lasting rewards, ranging from brand loyalty, customer satisfaction and retention, to expanded market share. As Murphy et al. Additionally, the author stresses that integrity and consistency are critical elements in a seller-buyer relationship and that the well-being of consumers should always be kept in fair balance with the interest of corporations.
Studies have endorsed that ethical marketing relationships engender a great deal of trust and commitment in global marketing. Okoro, PhD is an assistant professor of business communication and marketing at Howard University.
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His research interests probe the interface between intercultural communication and workforce diversity in the context of globalization. He teaches business communication, marketing communication, management communication, and principles of marketing. Address correspondence to Dr.
Abela, A. Journal of Academic Marketing Journal Science, Altham, J. C: www.
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Direct Selling Education Foundation Ferrell, O. Business and Customer Satisfaction. Academy of Management Executive, 18, Number 2 May , pages Futrell, C.
Griffin, W. Kennedy, M. Kotler, P Manning, G. Morgan, R. Murphy, P. Journal of Business Ethics, 18, Roering Eds. Journal of Marketing, 71, Pagano, B.
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New York: McGraw-Hill. Rado, C.
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Journal of Service Research, 7 4 , Shwom, B. New York: Pearson Publishers, Inc. Waddock, S.